Karenne Lake
Karenne Lake is a senior executive in sponsorship, strategic marketing, and philanthropy, with over 20 years of experience driving brand equity, business growth, and organizational influence across Quebec.
As Manager, Sponsorship and Philanthropy, Office of the President at Sun Life Quebec, she leads integrated sponsorship and philanthropic strategies aligned with corporate priorities, delivering measurable business value and meaningful social impact. Previously, she managed major sponsorship portfolios at Groupe CH for flagship events such as the Montreal International Jazz Festival, Francos de Montréal, and Montréal en Lumière, further strengthening her expertise in experiential marketing, brand integration, and complex multi-partner agreements.
An entrepreneur and President of White-Lake Attitude Inc., Karenne also manages a real estate portfolio, enhancing her expertise in governance, asset optimization, and financial performance. Deeply engaged in the business community, she mentors through the Business and Arts program, the Association of Fundraising Professionals, and the DG+ executive program at HEC Montréal. She also serves on several committees and boards, including as Chair of the Board of Directors of CPE La Barbouille.
With a 360-degree perspective on marketing and strategic communications, combined with strong business acumen, Karenne is a trusted advisor to organizations seeking to structure and maximize the impact of their sponsorship and philanthropic investments.
