Joining Global in 2025, Christi Cruz brings bold energy, deep expertise, and a heart for impact to Global’s team, where she leads the creation of a new service line focused on sponsorship, community investment, and corporate engagement. Recognized across Canada’s charitable and corporate sectors as a visionary connector, cause champion, and respectful disrupter, Christi’s commitment to community development continued in her role as Vice President of Business Development & Partnerships at #NIMC, an organization dedicated to ending child trafficking.
During her three-decade career at TELUS, Christi designed and led social purpose programs, building a national team and launching award-winning initiatives that fused technology with social impact. She secured over $250 million in government funding to deliver high-speed connectivity to 39 underserved rural and Indigenous communities and oversaw the distribution of $100 million in grants to more than 9,000 Canadian charities. Additionally, she supported sponsorships with major partners such as WE Day, Hockey Canada, the NHL, CFL, and the Grey Cup and led community sponsorships.
A sought-after speaker and thought leader in sponsorship strategy, cause marketing, corporate partnerships, and community investment, Christi holds a Master of Education from the University of Western Australia and an Advanced Certificate in Corporate Citizenship from Boston College. She received the Hazel Gillespie Community Investment Award and was one of only two Canadians selected for Boston College’s inaugural Leadership Academy for community investment leaders.
By leading the development of these new service offerings, Christi is helping organizations expand their sponsorship capacity through practical, innovative strategies that strengthen relationships and maximize impact while providing a full-service approach to meeting the needs of the organizations that we serve.
Fun Fact: Christi tells great stories in both English and Spanish, makes a legendary grilled cheese, and holds a global title as an award-winning boogeyman chaser and skinned-knee kisser extraordinaire.