Aimée joined Global in 2024. A gifted writer and speaker, Aimée authored How to Talk About Legacy Giving and brings over 20 years of marketing and communications experience, a tender heart, an insightful mind, and a drive to make meaningful connections with supporters in every organization she collaborates with.
As one of the first in the world to complete a certificate in Philanthropic Psychology, she shares new approaches with charities across Canada — from the largest national organizations to local non-profits — helping them engage their supporters more deeply, particularly in legacy giving, which is her passion.
She has assisted many organizations across Canada to raise funds including United Way British Columbia, Plan International Canada, VGH + UBC Hospital Foundation, Heart & Stroke Foundation Canada, WWF-Canada and The Salvation Army.
Aimée has held leadership roles on the Greater Vancouver Chapters of the Canadian Association of Gift Planners and the Association of Fundraising Professionals.
Fun fact: Aimée is a big basketball fan and is often found watching a Raptors game or listening to basketball podcasts. She even went to see the Raptors play at Maple Leaf Gardens – which only happened 6 times in history.
Testimonial
“Working with Aimée was an invaluable experience for our team. She provided thoughtful, comprehensive training for one of our staff members who is new to both our organization and the role of Legacy Giving Officer. Her guidance laid a strong foundation to this staff member’s role.
Aimée helped to clarify what legacy giving is and what makes it unique as well as share the psychology behind legacy donors and effective strategies for engaging them. Because she also helped build our organization’s legacy program years ago, she was able to offer deep insight into our structure, opportunities, and future direction.
This training has set our staff member up for success, equipping her with the knowledge and confidence to grow our legacy program and identify key areas for improvement. We’re incredibly grateful for the expertise Aimée brought to this process, and we highly recommend her to any organization looking to strengthen their legacy giving program.”
Jamillia Wong,
Manager, Fundraising Optimization, External Engagement
Union Gospel Mission