Peter McKinley joins the Ontario team

With over two decades of experience in fundraising, including senior management roles in post-secondary education and in health care, Peter McKinley has consistently pursued the goal of increasing the level of knowledge about donor capacity and philanthropic intent in the charitable sector. He joins the Global Philanthropic Ontario team, based in Niagara.

“We are thrilled to have Peter join our team, and he will be helping us develop the market in southwest Ontario specifically and elsewhere throughout Canada with his extensive network,” said Global Philanthropic Canada CEO Guy Mallabone.

As a consultant, teacher and researcher, Peter has successfully transferred this knowledge through consultations, teaching, in workshops and presentations, most recently with the Association of Advancement Services Professionals. An expert in donor pipeline development, Peter has focused on analyzing the lifecycle of donor engagement, recognizing that connections start with even the earliest awareness a potential donor has for a charity.

A pioneer in the field of prospect research, Peter built the donor pipeline from scratch at the Ivey Business School, providing critical strategic support for the successful $78 million Ivey Campaign, the largest single faculty campaign of its time in Canada.

At Brock University, Peter again brought a fundraising operation from a standing start to success, resulting in the completion of the $90 million Bold New Brock Campaign. As Executive Director, Alumni and Development in Brock’s 50th anniversary year, Peter provided leadership through an unprecedented effort to engage alumni.

Most recently, as Director of Development at OneFoundation, the fundraising arm of the Niagara Health System, Peter built the profile of the health system with donors across Niagara as part of the leadership team that raised $6 million annually.

Peter proposed, developed and delivered a ground-breaking graduate level course on prospect research and fundraising at Western University. He is co-author of the Globe and Mail bestselling business book ‘Excellence in Fundraising in Canada’.

Peter holds a BA (Honours) in History and a Master of Library and Information Science, both from Western University. He has also completed a finance and accounting executive course at the Ivey Business School; the CAGP Advanced Gift Planning course; and the American Marketing Association Market Research course.

Currently, Peter is delivering strategic counsel and fundraising support to a variety of charitable, not-for-profit and membership-based organizations. Peter lives in the beautiful Niagara Region of Canada, home to many of Canada’s premier wineries and enjoys many of the outdoor activities that the area has to offer.