Capitalizing on the Bequest Boom

Several studies in the not-for-profit sector have shown that bequests constitute the largest proportion of all planned gifts. Further, bequest marketing produces some of the highest ROI of any fundraising channel: the average bequest in North America is about $35,000, or seven times larger than the average major gift. This has been confirmed by well-known […]

Preparing your Charity for the Future

While there are over 83,000 registered charities (2013 data from T3010 filings with CRA) in Canada and growing, they are facing increasing pressure on their sources of revenue. While donations have generally been stable as a percent of GDP, they are showing a trend of softness, accompanied by relative static number of donors in Canada. […]